What are Branding Assets, and Why Are They Important?

When I talk to business owners about branding assets, it’s often helpful to them if we break it down into each part that they need. At the heart of it, branding assets are part of your business communication. Just like the words you use to get customers and clients to come to you, your branding assets play an essential role in helping you stand out.

It’s important to note that you may have some of these in place for your business, or you may not have any! When you come to us for a branding photography session, we look at your marketing goals, target clients or customers, and what is essential to get across about you and your business. (And if all of this sounds like a foreign language to you, don’t panic. We’re here to help with all of this wherever you are in the process.)

Branding Asset Basics

Brand assets help to establish and strengthen a brand’s identity. These can include your company’s logo, font or typography style, brand colors, packaging design, and more.

Why are branding assets important? Well, first of all, they serve as your brand’s visual representation- helping customers easily recognize and remember your business. In addition, branding assets help to define your brand’s tone and voice, creating a consistent and recognizable experience for customers across all touchpoints. 

Whether it’s the font on your website, the color of your packaging, or the images you use in your marketing materials, every aspect of your branding creates a distinct impression in your customers’ minds and helps reinforce their perception of your brand. 

How About That Apple?

One example of a company with successful branding assets is Apple. The sleek, minimal design of the apple logo has now become synonymous with innovation and cutting-edge technology, conveying a sense of style that resonates with consumers.

Their proprietary typography style, which features clean, easy-to-read fonts with simple, geometric shapes, helps to reinforce its reputation as a tech company at the forefront of design.

The photographs of their products also play an important role in reinforcing its brand identity and conveying a sense of sophistication and innovation to consumers. This attention to detail is evident in everything from the images on their website to the product packaging that gets shipped out to customers worldwide. Whether you’re an Apple fan or not, it’s hard to deny the power and impact of their branding assets in shaping consumer perceptions about the brand.

And this is precisely why branding assets are so critical to the success of any business. Whether you’re a small startup or a global corporation, investing in quality branding assets is one of the most effective ways to increase brand awareness and drive sales over time. 

Branding Assets and Photography

Professional quality images are essential in establishing brand identity and helping businesses stand out from their competitors.

As a studio specializing in branding photography, we have extensive experience working with businesses to create beautiful images that convey their unique brand message and help their brands stand out in a crowded marketplace.

High-quality, professional photos are one of the most essential branding assets for businesses, and many need help finding photos that fit. Stock photos just don’t cut it!

Whether you need images for your website, social media profiles, flyers, or other marketing materials, we can work with you to create photos that convey the right message and brings your brand to life.

See also: 6 Signs that you are ready to hire a branding photographer!


At its core, branding is about creating a distinct and compelling identity for your business that resonates with your target customers and communicates what makes you unique. This means ensuring your brand messaging is clear, consistent, and focused on meeting your client or customers’ needs.

When it comes to the voice of your business, we consider the photos that need to be produced to support your message. Whether you’re launching a new product or service, expanding into new markets, or updating your current messaging strategy, we can help you create impactful branding assets that truly represent your business and help you connect with your ideal customers.


It may not be obvious, but fonts and typography are other vital elements of your branding assets. Whether you’ve chosen a classic serif font or experimenting with more modern, geometric styles, the right font conveys your brand’s personality and creates a cohesive look across all marketing materials.

For example, the font from a financial advisor’s site will often be strong and bold, conveying strength and stability, while the font from a children’s clothing line might be whimsical and bright, giving a more playful look and feel.

When we plan your branding session, your font and typography influence should come through in the photographs produced. If your brand is very whimsical and light, your photos should have a sense of playfulness and fun. Similarly, if your brand conveys a more serious or professional tone, the images should also reflect that.

The photos and the fonts need to mesh to create a consistent and unified brand experience. It’s important to ensure that these elements are carefully thought out and designed to support the overall messaging strategy of your brand.


Packaging is another key element of your branding assets. Packaging photos are used in many places, including on your website, in retail shops, or print ads and brochures.

When selling physical products, you want easily recognizable photos that are an extension of your brand identity. These photos are the magic bullet that can help reinforce your message and get people clicking and buying!

Photographing packaging is a complex and nuanced process, as it requires a keen eye for detail, a flair for design, and an understanding of your brand’s visual style. The goal is to create high-quality packaging shots that capture the essence of your product or service.


 Logos are often the first thing people notice, and they can say a lot about your brand’s identity, so it makes sense if you take a minute to decide on your final logo design.

Because we know the design was most likely carefully considered, your logo is one more branding asses that we take a look at when planning your branding images.  We’ll consider everything from the colors and shapes used in your logo to the fonts and style of your messaging, ensuring that your branding assets come together seamlessly and communicate a personal, consistent message about who you are as a business.

Brand Colors

Color plays a huge part in creating a unique brand identity. When someone says “Coca-Cola red,” you know instantly the shade of red they mean.

Color affects our emotions! Your brand’s color palette can evoke feelings of joy, excitement, or tranquility. We will discuss the colors you have chosen and why and how they may come through during your session.

Incorporating your brand colors into on-brand marketing pieces can be done in several ways to create the desired look. It could be a subtle pop of your brand colors in the photo’s background, the consistent wearing of your brand colors in the outfits you pick out for your session, or something as bold as using your logo color as the background color entirely.

Photos That Represent Your Business

A strong branding session is all about creating photos that truly represent who you are as a business and what you do. Whether you’re a small startup launching your first product or an established company looking to refresh your brand messaging, we can work with you to create impactful branding assets that showcase and celebrate your unique identity.

We have experience working with businesses of all sizes and industries, and with a background in marketing, we understand the nuances and complexities of capturing your brand’s unique look and feel. Finally, we’ll partner with you every step of the way to ensure that your branding assets genuinely capture what makes your business special.

Let’s start creating beautiful, on-brand photos that help you stand out and get noticed! We’d love to discuss the benefits of a branding session for your business. Simply schedule a preliminary call so we can learn more about you, your business, and your target market.